To initiate efforts towards collaborations between Universiti Malaysia Pahang and relevant government agencies as well as local and international organizations.

To identify issues and trends influencing current language teaching and learning.

To create a hub for language practitioners, educators and researchers to interact and exchange experiences, knowledge and good practices in language learning and teaching.

To showcase and share effective approaches and hands-on experiences in language lessons in schools and tertiary institutions, and for adult learners.

To create a platform and establish networks for best initiatives and practices in research and development for effective language teaching and learning